Iceland and Poundworld, getreading has reported, are signing up to move in. This seems an increasing trend where downmarket stores take up space on out-of-town retail parks.
But it’s a trend that, to some extent, defeats the object of out-of-town sites. The intention was to do your shopping without having to get stuck in town centre traffic and where bulky goods can be purchased much more conveniently.
But these shops can only work if there are other ‘destination’ stores on the same park. In this case Matalan is a treasured anchor. But if people are really prepared to get in their cars to search the shelves of Poundworld, there is a bigger shift in shopping patterns than people imagined.
The internet revolution means more and more shopping is now done from keyboard to warehouse and what it has done to these parks might become a cause for concern. An Aldi or a Lidl would surely be better.