Second Friday’s

tampopo-exteriorPopular as it was the Tampopo restaurant on The Oracle Riverside has given way to a second TGI Friday’s outlet in a move which is slightly out of step with the centre’s usual policy.

It’s rare for The Oracle to take on second restaurants for any brand already in town but TGI is one that looks like being popular.

However the question has to be why? TGI in its current location in Vastern Road seems popular enough at a site which is earmarked for redevelopment long term.

Yet this brand of loud music and birthday celebrations is far from everyone’s taste. The real value is in being a trusted brand. If that doesn’t get the punters in, nothing will.

Tampopo made little fuss, no real song and dance and had a fairly defined young-ish custom base. It’s brash replacement will surely have a bigger pull but doesn’t add much to the centre of town when the name is nothing new.

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About Alan Bunce

Freelance journalist Former Community Editor with the Reading Post. Former Business Editor with the Reading Chronicle.
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