Unfit for King’s

photo (14)A Saturday afternoon and despite being next door to The Oracle, King’s Walk is deserted.

A mall with empty unit after empty unit sits side by side with one of the top shopping destinations in the south which boasts sky high footfall figures.

This seemingly absurd scenario just illustrates one of the painful truths of retailing, that location is everything. Various themes have been tried but the retailers just never came.

The Oracle has a number of plans to add units. If they would add some restaurants at this end, it might just create a possible new market in which King’s Walk could become an extension to the Oracle Riverside, increasing the range of restaurants. There must be restaurant operators who realise the value of the cluster effect and this could finally bring numbers to a mall that has failed for more than 30 years.

About Alan Bunce

Freelance journalist Former Community Editor with the Reading Post. Former Business Editor with the Reading Chronicle.
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