The two stores are fairly direct competitors at the value end.
But Aldi is a very different operator with small numbers of staff who can be very well paid. It also offers rare non-food items. Morrisons offers better parking, a chance to do a the whole week’s shop and a cafe.
There must be a good chance people will go into both shops, possibly traveling from further afield than they would for just one. And that would benefit both the stores and the customers.
* Apologies for missing last week. We try not to miss Business Between The Lines posts but holidays and PC problems combined to cause difficulty.