Just desserts 2

photoNo sooner has the first of the new dessert bars opened than ice cream shop Fenton’s announces it is to open in the Oracle.

With Creams opening soon, why have so many dessert bars suddenly found Reading needs them?

A clue can be found on just about any restaurant menu. They all have an almost identical range of bog standard choices…sticky toffee pudding…cheesecake…chocolate cake…etc.

They are virtually telling the customer they are putting no effort into their dessert offer. Now they are going to find an awkward rival as customers with a sweet tooth start to get more excited about much more exciting alternatives.

Restaurants might up their game but they might have faced less of a threat if they had  acted sooner.

About Alan Bunce

Freelance journalist Former Community Editor with the Reading Post. Former Business Editor with the Reading Chronicle.
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