Stationery moves on

photoYet another colourful stationery shop opens and yet another load of fascinated customers swarm in.

This shop in The Oracle is the latest in a modern trend of shops selling ordinary things made into novelty form – and usually at unrealistic prices.

Yet there seems no shortage of people willing to buy the stuff that will surely sit around unused at home.

You used to buy things like pencil sharpeners in a newsagent. Now it has to be more than that. It has to be brightly coloured and possibly oddly shaped. The same applies to folders, sketch pads, note pads and all kinds of stationery which is more novelty than practical.

But while customers are willing to buy it, who can blame them for selling it?

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About Alan Bunce

Freelance journalist Former Community Editor with the Reading Post. Former Business Editor with the Reading Chronicle.
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