A few years ago this book was the most red hot in the country.
Now the Sue Ryder shop in Emmer Green is selling them for 50p.
People would have paid whatever it cost when everywhere they looked someone was talking about this book. Yet now it’s stone cold and all the charity can get is 50p – and they weren’t shifting fast.
It raises some bizarre issues. People would not have bought the book if a friend recommended it, but seeing the tidal wave of media coverage sent them racing to the bookshops. Most people who read it said it was rubbish and badly written, yet sales of it and its follow ups topped 100 million worldwide.
Next year more millions will be flowing in, thanks to the film. Then, no doubt, the book sales will rise again. Amazon will doubtless be stocking up and these 50p copies might look a bargain then. Funnily enough I doubt at 50p, people would be so keen to buy it.
I wouldn’t mind betting that some who bought it the first time, will buy it again when the film comes out. The price is important, but not because people want a bargain. they want to feel good about buying it.
businessbetweenthelines 