But is the town capitalising on all these high level approval ratings?
There is little significant architecture, very little striking artwork and few reallyunique independent shops to attract tourists.
With traffic problems, the scourge of having just two bridges over the magnificent Thames river and virtually no leisure that every other town hasn’t got, Reading has never set out to make itself more appealing.
Its geography and communications are what’s made it so attractive.
If people in positions of power wanted to exploit the great things about the town, they might forget city status and set about making it a better and better place.
They could start with giving us art and leisure that matches the scale of the commercial success.