And now at Goring the classic scenario is rolled out once again. Locals up in arms seeking to prevent Tesco opening. Three hundred have signed a petition.
Perhaps those 300 should commit to never going in the new store. Then their protest will make a difference and save the independent shops they claim loyalty to.
The truth is it has become the cause celebre to oppose any new Tesco. Twenty years ago Sainsbury’s was the biggest supermarket and people began to build opposition to its dominance. That dominance didn’t last long as Tesco took over the duel role of being both the most popular and most unpopular supermarket.
But when you hear people – in Goring of all places – suggesting the site should be used for social housing, then their opposition begins to sound just a fraction hollow.
Some of the most vociferous protestors against housing at Bugs Bottom in Caversham in the 1980s and 1990s were among the first to move into the new scheme.
I can see the day when these residents may have to decide whether to stick to their guns and boycott Tesco. Only that way will they prove their loyalty to the existing shops is real.
Click here to see the story on getreading.