To Yell and back

ORCThe big To Let sign outside One Reading Central could be about to get bigger.

hibu – the firm formerly known as Yell – is in administration yet amazingly seems to brush the situation off as part of its restructuring.

The seven floors it initially took here shrunk to six and its move here a few years ago co-incided with hundreds of redundancies. The company has massive debts and seems to have been living in a bubble. I’d bet the restructuring is a way of buying more time but not paying the debts.

The internet destroyed this industry and while Yell did respond, it seems its model doesn’t work. Maybe I’m pessimistic but I can’t see a future for Yell without a massive change in direction.


About Alan Bunce

Freelance journalist Former Community Editor with the Reading Post. Former Business Editor with the Reading Chronicle.
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