Charity becomes less of a lottery

In the week the Reading Post launches its Wish campaign in which clubs, groups and charities compete to collect the most tokens to get a share of a pot of cash, more evidence of charitable competition emerges.

Like the Community Matters scheme at Waitrose, Wish introduces a mild element of competition but the world of not-for-profit is getting used to a much more cut throat environment.

A charity I met last week has had to keep its next fundraising plans carefully under wraps because were it to let slip it was going for large lottery funding , others could see their chance and get in first with a similar plan.

Tightened budgets are making charities compete like businesses. It doesn’t paint a rosy picture but it’s the inevitable future.



About Alan Bunce

Freelance journalist Former Community Editor with the Reading Post. Former Business Editor with the Reading Chronicle.
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